There are now six sub-workstreams within it.
The idea that the purpose and objective can be captured in a document and then a design team (human-intelligent-machine) can simply deliver it, is as frightening as the robot childminder.. For Design to Value the rules should be:.Altruism – the aim should be to maximise the value to the client, understanding the underlying purpose.
Uncertainty – the problem statement and value drivers should remain uncertain.Iteration – there needs to be a dynamic process: try, analyse, evaluate.Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..
While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.
Available to purchase at.In this podcast, Process Technical Director,.
Adrian La Porta.Other sectors have grasped the opportunities and challenges faced by e-commerce in different ways and with different levels of success, but it’s now an unavoidable feature of daily life for most businesses and individuals.
It is something that construction should – and can – also be heading towards.There is no question that a digital marketplace for Platforms is achievable; the policy context is in place and there is a growing body of work that would support this.
It’s up to the industry to decide what it looks like.We should shape this now, proactively, rather than wait for external forces or commercial imperatives to impose something on us..